IN THE NEWS
Contact: Linda Jordan
Office: (312) 697-1570
Daily Concerns about ‘What to Wear?’
May 30th 2007 - It’s a dilemma women (and men) face on a daily basis – what should I wear today? The fact is most women only wear 30 percent of what’s in their closet…certainly a financial concern for many women that can’t afford such luxuries.
Linda Jordan and Kathy Brosmith recently started a business called Personal Vogue (www.personalvogue.com), a wardrobe consulting business that focuses on ways that women can maximize their existing wardrobe without breaking the bank. "We are not looking for our clients to go out and buy a new wardrobe," Brosmith said. "We want to mostly utilize what's in their closet and then, when they do go shopping, they go shopping with a plan. We hear from our clients that this saves them a tremendous amount of time and money."
Between the two of them, they have almost 50 years of experience in corporate America along with recently working together in Human Resources at Motorola where the concept originated. They knew they wanted to be able to help other women pick out a fabulous outfit each morning, despite the hectic schedules that women must keep in today’s working world. Putting their significant corporate experience and personal indulgence for fashion together, they developed a business that makes it possible for every woman to experience the same customized services that traditionally have only been available to a small fraction of high-income professionals. "A big part of the process is educating our clients," Jordan said. "We want them to better understand what looks best on their body type and why. We want them to make intelligent wardrobe decisions and add pieces that complement their functioning wardrobe."
Personal Vogue offers a three-hour inaugural session for $375. This session starts off with an hour-long interview assessing the client’s goals, favorite colors and brands, how they shop and most important what type of lifestyle do they live. In addition, the company will soon have a bar-code technology that will enable it to mark each piece of the client’s wardrobe giving them the ability to visualize (almost like a virtual dress-up Barbie) what outfits and combinations work best together as they pick out their next day’s outfits. This technology will be available on a Palm, Blackberry or computer.
PV would love to show you how they work and more importantly how easy it is for women to maximize their wardrobe investments.
For further information, call 312-697-1570 or visit the company's website.
About Personal Vogue
The mission of Personal Vogue (www.personalvogue.com) is to offer high quality, cost effective customized wardrobe management services that produce an immediate impact and sustained results for our clients. Our services are based on personalized consultation and a unique, custom practice that includes an educational process on body types and styling, wardrobe analysis and editing, a wardrobe essentials plan and a personalized outfitting system. Our unique concept of mixing classic pieces with contemporary designs allows the client to leverage a complete wardrobe to create her own personal vogue. The company is located in Chicago, Illinois.